Taken from "Stop Demotivating Your Employees!" Harvard Management Update, Vol. 11, No. 1, January 2006
Most companies have it all wrong. They don't have to motivate their employees. They have to stop demotivating them.
The great majority of employees are quite enthusiastic when they start a new job. But in about 85 percent of companies, our research finds, employees' morale sharply declines after their first six months—and continues to deteriorate for years afterward. That finding is based on surveys of about 1.2 million employees at 52 primarily Fortune 1000 companies from 2001 through 2004, conducted by Sirota Survey Intelligence (Purchase, New York).
The fault lies squarely at the feet of management—both the policies and procedures companies employ in managing their workforces and in the relationships that individual managers establish with their direct reports.
Three key goals of people at work
To maintain the enthusiasm employees bring to their jobs initially, management must understand the three sets of goals that the great majority of workers seek from their work—and then satisfy those goals:
* Equity: To be respected and to be treated fairly in areas such as pay, benefits, and job security.
* Achievement: To be proud of one's job, accomplishments, and employer.
* Camaraderie: To have good, productive relationships with fellow employees.
To maintain an enthusiastic workforce, management must meet all three goals. Indeed, employees who work for companies where just one of these factors is missing are three times less enthusiastic than workers at companies where all elements are present.
One goal cannot be substituted for another. Improved recognition cannot replace better pay, money cannot substitute for taking pride in a job well done, and pride alone will not pay the mortgage.
What individual managers can do
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